Keratin Treatments break down your hair’s natural structure, which is then rebuilt with a hot flat iron, making it straighter, but not dead straight and it is not permanent either. It fills in the porosity of your hair, as overly-porous hair causes tangles, frizz and breakage. Your hair is made up of the protein called “Keratin”, so the treatment involves putting the protein back into your hair, which is often lost due to age and chemical services.

    Because it is essentially rebuilding the damaged areas, you can expect to see an increase in shine, less frizz and an easier styling process overall. During our free consultation our expert keratin stylists will explain step by step the entire process and the importance of the next 48 hours including the use of a proper dry shampoo.

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    Brazilian hair straightening treatments are meant to mostly or partially eliminate hair frizz and straighten curls and waves. They can be performed on all types of hair, whether natural or chemically treated (bleached, highlighted, colored, permed, relaxed or previously straightened).

    The technique has many variations and is known by several other names and brands including Brazilian Blowout, Breezilian Straightening, Brazilian Keratin Treatment, BKT and Keratin Cure. It is called Escova Progressiva in Brazil and Alisado Brasileiro in Portugal.

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    Hair Botox is actually a deep conditioning treatment that coats hair fibers with a filler, such as keratin. The treatment fills in any broken or thin areas on each hair strand to make hair appear more full and lustrous.

    The ingredients differ depending on the brand.

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